Video Content Branding
Before kicking off our video content strategy, we needed to first establish a new visual brand so customers and potential viewers would connect this content with the SureCall company. To do this, I developed new thumbnail templates that matched our corporate brand with the YouTube video thumbnail best practices. I worked with a third-party to lead the creation of an exciting new video intro and outro.
Video Content
When it came to video my role fell on everything behind the scenes. Working with team members, I drove the content strategy, video production, script writing, filming, video editing and graphics, set creation and lighting, YouTube community and content management.
Some of our goals for this content included:
Share
Foundational Knowledge
Foundational Knowledge
Point Customers in the Right Direction
Coach Our Installer Base
Inform Our Enterprise Customers
Promote New Releases
