Influencer Marketing: NA-KD

How can a B2C startup maximize growth and while keeping investment down? The NA-KD truth is cool and contagious content, family-style community management, and strong relationships with product-sponsored and commission-only influencers. This served as the company's main vessel for creating heaps of brand equity and amassing a Social Media community of 829,000+ by working with product-sponsored, self-represented influencers and supplementing those efforts with carefully selected agency-sponsored, social content creators. My contribution to the NA-KD social media strategy fell specifically within their activities and cross-platform campaigns for the U.S. region. I was tasked with recruiting top social content creators within the region, leading negotiations with their agencies, and strategizing content for those paid placements. Notable influencer collaborations include: @rocky_barnes @wendyslookbook @juliafriedmann @natalie_roser @christophermason @kylacentomo.