Content Marketing: Matthews

Would you trust an investment advisor who had never advised an investment? Probably not. This being the case, Matthews Real Estate Investment Services had a vital need to equip their advisors with content that gave merit to their agent's track-records, nurtured leads along the sales-cycle by speaking to investor concerns, and reinforced the strong mental image that we worked so hard to instill in our clients. Following the Company's rebrand, I led the development of new templates that utilized strong supporting imagery, chunked editorial content to encourage prolonged engagement, and worked cross-functionally to develop and oversee the execution of an ambitious and highly successful content marketing strategy.