Affiliate Marketing: NA-KD

NA-KD needed to launch an affiliate program that would grow their US customer base and supplement their influencer marketing activities within the region. Working with internal web development, creative, and IT resources we launched the program with Rakuten. Starting with an enticing baseline offer to attract publishers and top-notch content to drive engagement by their visitors, we saw an immediate uptick in website traffic from US visitors. Three weeks after launching the program had recruited 23 of 30 top publishers to the program, kicked off successful campaigns with more than 20 of those publishers, and hit an average order value that was $19.00 above website's existing average order value.